When you’re jobless, the pace of time becomes very slow. Like excruciatingly slow. I was getting more and more addicted to Facebook and that had become a serious problem. During those days, Farmville was at its peak and people were going crazy sending each other pigs, horses, dogs, and what not.
This was quite a unique read for me. Varun’s story is a book straight out of Bangalore, India, and so it feels different from the U.S.-published books I read almost exclusively. It doesn’t quite read like the memoirs and autobiographies that I’m used to, and it took a minute to adjust to the super-casual language and frequent interjections of Varun’s thoughts.
Varun wants to start a company, but he feels trapped by the expectations of his family that he get a steady, well-paying tech job and make a good impression on the aunties in his mother’s social circle. Then he and a good friend get the idea to start a clothing brand company for alums of prestigious local high schools. The book is a mixture of self-exploration, business strategy, and cultural analysis.
I liked that Varun’s book took me into a different side of the world, and through the first-person narrative of a current resident, rather than that of a non-native or an expat. However, at the same time, I have to say that I wasn’t always riveted by the story he has to tell. Maybe a lot of that has to do with the fact that I’m not really interested in starting a business right now, and I don’t quite relate to his focus on making the most money possible. Or it might have to do with my observation that the book has a distinctly “bro-ey” feel to it — Varun is often hanging out with his male friends talking about drinking or the girls they think are hot. Also, the chapters sometimes feel too short (many are just a couple pages), with not enough material to get into the interesting relationships in Varun’s life, and while he strives for a light, whimsical tone the comedy was hit-or-miss.
But I do think that Varun’s story could be particularly appealing to the Silicon Valley entrepreneurial types or anyone else starting up a small business. The one thing you take away from the book is that it takes a lot of creativity and persistence to get any business up off the ground.